Visit Us
The Apartment, NYC
Beni in a brownstone. Our charming West Village showroom reimagines what it’s like to shop for a rug. We’ll meet by the fireplace, dream up your perfect rug, review color and weave examples, and answer any questions you’ll have. We can’t wait to welcome you in.
It’s In The Details

Knotted Weave Rugs
Our knotted weave rugs are made entirely by hand, one knot at a time. Knotted rugs are sumptuous, welcoming, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5", and averages 1.25". Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our secret washing process at our Studio outside Marrakech.

Flat Weave Rugs
By tightly interweaving warp and weft strands of hand-spun wool yarn on the loom, flat weave rugs feature a lighter rug with a low profile and a slightly more rustic feel underfoot. These rugs are ideal for warm climates and for layering. Our flatwoven pile height is roughly .4".

Knotted Weave Rugs
Our knotted weave rugs are made entirely by hand, one knot at a time. Knotted rugs are sumptuous, welcoming, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5", and averages 1.25". Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our secret washing process at our Studio outside Marrakech.
When we designed the space, we leaned into the feeling of a collected home. The visuals at play instantly feel both old and new — a balance so beautifully echoed by the weavers and the designs that Beni creates.
What to expect
Seasonal rug installations, curated by the Beni creative team, will highlight new designs and patterns. Larger scale color samples in every shade will be stacked and ready to peruse. To-go sample packs are yours for the taking. Did we mention our charming showroom managers Nick and Danielle?

Visit Morocco
The Studio, Morocco
A reinterpration of craft. The first facility of its kind in Morocco, the buzzing Beni Studio is combination weaving floor, design hub, washing facility, showroom, and shipping floor.
Visit us to see how a rug is crafted by hand, design your own, and top it all off with an espresso (or rosé) from our Milan-inspired bar.
What to expect

Knotted Weave Rugs
Our knotted weave rugs are made entirely by hand, one knot at a time. Knotted rugs are sumptuous, welcoming, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5", and averages 1.25". Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our secret washing process at our Studio outside Marrakech.

Flat Weave Rugs
By tightly interweaving warp and weft strands of hand-spun wool yarn on the loom, flat weave rugs feature a lighter rug with a low profile and a slightly more rustic feel underfoot. These rugs are ideal for warm climates and for layering. Our flatwoven pile height is roughly .4".

Knotted Weave Rugs
Our knotted weave rugs are made entirely by hand, one knot at a time. Knotted rugs are sumptuous, welcoming, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5", and averages 1.25". Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our secret washing process at our Studio outside Marrakech.

Knotted Weave Rugs
Our knotted weave rugs are made entirely by hand, one knot at a time. Knotted rugs are sumptuous, welcoming, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5", and averages 1.25". Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our secret washing process at our Studio outside Marrakech.