Visit Us

The Apartment, NYC

Beni in a brownstone. Our charming West Village showroom reimagines what it’s like to shop for a rug. We’ll meet by the fireplace, dream up your perfect rug, review color and weave examples, and answer any questions you’ll have. We can’t wait to welcome you in.

It’s In The Details

When we designed the space, we leaned into the feeling of a collected home. The visuals at play instantly feel both old and new — a balance so beautifully echoed by the weavers and the designs that Beni creates.

What to expect

Seasonal rug installations, curated by the Beni creative team, will highlight new designs and patterns. Larger scale color samples in every shade will be stacked and ready to peruse. To-go sample packs are yours for the taking. Did we mention our charming showroom managers Nick and Danielle?

Visit Morocco

The Studio, Morocco

A reinterpration of craft. The first facility of its kind in Morocco, the buzzing Beni Studio is combination weaving floor, design hub, washing facility, showroom, and shipping floor.

Visit us to see how a rug is crafted by hand, design your own, and top it all off with an espresso (or rosé) from our Milan-inspired bar.

What to expect